Project | Selected
Bison for the Bison Zone
Commissioned by the Żubrówka brand, we produced a full-size bison figure, serving as a unique element of the brand’s visual identity. The model, finished in classic black, was then handed over to artists collaborating with the client, who covered it with a distinctive layer of graffiti featuring the letter motif “ŻU”.
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Material

PWS laminate, LED lighting

Purpose

Decorative and promotional light attraction

Durability

Resistance to all weather conditions and mechanical factors related to its intended use

Dimension

life-sized figure

Project Goal:

The goal of the project was to create a distinctive promotional object that combines authenticity, referring to the symbolism of the bison, with a modern, urban aesthetic. The figure was intended to attract the attention of mass event participants and build strong associations with the Żubrówka brand in event spaces.

Customization:

Our responsibility was the production of the raw, black figure. The final painting was carried out by artists associated with Żubrówka, who gave the bison a dynamic, colorful style through full-surface graffiti. The final effect draws attention and builds a unique brand image.

Display:

The bison was placed on an illuminated, safe display platform, which further enhances its visibility and stability during mass events. It serves as the central point of the so-called “Bison Zone,” functioning both as a promotional element and as a backdrop for photos and guest interactions.

Gallery

bizon 3 scaled
bizon 1
bizon 2 scaled