Material
PWS Laminate
Purpose
Decoration and promotion
Durability
Resistance to all weather conditions and mechanical factors related to its purpose
Dimension
H – 180 cm
Design Concept
Each Santa figure was hand-decorated and reflected Coca-Cola’s signature features, such as the red color and brand logo. Designed with accessibility and interaction in mind, the figures became the centerpiece of holiday attractions in various locations.
Materials and Techniques
The figures were made from durable fiberglass laminate, ensuring their resistance to outdoor conditions. A secure, stable base for each figure enhanced their durability and safety, minimizing the risk of tipping over.
Promotion and Social Engagement
The Christmas Santa figures from the “Anyone Can Be Santa” campaign transformed public spaces into places full of holiday magic and joy, showcasing the power of social responsibility and Coca-Cola’s commitment to community engagement.
Gallery
