Material
PWS laminate
Purpose
Durability
Resistance to all weather conditions and mechanical factors related to its intended use
Dimension
Project Goal:
The main goal was to create recognizable, distinctive visual elements to support Jägermeister’s marketing and event activities. The orange deer, referencing the brand’s iconic logo, gained a new dimension in the campaign promoting the ORANGE flavor – fresh, bold, and modern.
Design:
Each figure was made of durable fiberglass laminate, ensuring resistance to weather conditions as well as repeated transport and display. This makes the deer perfectly suited for both indoor and outdoor environments.
The design was based on the classic silhouette of a deer, finished with a specially selected lacquer in an intense shade of orange – perfectly reflecting the color of the new product. The side marking “Jägermeister ORANGE” was applied with the highest precision to ensure excellent legibility and brand consistency.
Summary:
The Orange Deer is a perfect example of combining a brand’s classic motif with a modern approach to product promotion. Its bold color and solid form make the figure not only a decorative element, but a true icon of the marketing campaign – memorable and closely associated with the new, fresh taste of Jägermeister ORANGE.
Gallery
