Material
PWS laminate
Purpose
Decoration and promotion
Durability
Resistance to all weather conditions and mechanical factors related to its intended use
Dimension
H – 180 cm
Project Goal
The main goal was to create original brand characters in a form that would be approachable for all audiences – both children and adults. The figures were intended not only to serve a promotional purpose but also to evoke positive emotions around the brand through humor and nostalgia.
Materials and Construction
Both figures were made of high-quality fiberglass-reinforced laminate, ensuring resistance to weather conditions, scratches, and heavy use. Each was mounted on a stable base, allowing for safe placement both in indoor lobbies and outdoor areas.
Design and Details
The figures were recreated with attention to the smallest details: signature facial expressions, gloves, shoes, and the bold “m” letters on their bodies – all in accordance with brand guidelines. The characters feature dynamic poses that invite visitors to take photos with them.
Summary:
The M&M’s figures project is a great example of how to combine marketing functions with elements of fun and entertainment. Such objects fit perfectly into modern promotional strategies focused on emotions, experience, and customer interaction.
Gallery
