TruePlay Advertising Bull – Custom XXL Trade Fair Figure

At the request of Poznań Trade Fair, we created a fully custom advertising bull figure for their client – TruePlay.

The project was designed and executed comprehensively in our workshop – from the structure and form to the final visual finish.

The figure was created with intensive trade fair use in mind and currently accompanies the TruePlay brand at industry events across Europe.

Project Goal

The main objective was to create a bold, large-scale advertising object that would become the central focal point of the trade fair stand
and at the same time serve as a carrier of TruePlay’s marketing communication.

Press Mention

The bull figure created for the TruePlay brand was also noticed in international trade media.
During the SiGMA trade fair, it appeared in a publication describing the client’s stand and promotional activities, where it served as the central element of the exhibition.

The presence of the figure in press materials confirms its effectiveness as a marketing tool and its real impact on the stand’s visibility within the trade fair space.

The bull form was chosen deliberately – as a symbol of strength, growth, and dynamism, directly reflecting the nature of the industry and the brand’s message.

Scope of Work

We were responsible for the complete production process of the figure:

development of the figure’s form and proportions
preparation of a structure adapted for transport
creation of molds and castings
precise painting according to the client’s graphic design
surface protection for event use

Execution and Technology

The figure was made from fiberglass-reinforced laminate, ensuring high durability, mechanical resistance,
and the ability for repeated assembly and transport.

The color scheme and graphic layout were applied by hand, in accordance with the TruePlay brand’s visual identity.
The entire surface was protected with a protective lacquer designed for intensive trade fair use.

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Dimensions

Dimensions: H-140cm x L-235cm x W-90cm

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Technology

Figure material: PWS fiberglass laminate – a material ensuring high durability and aesthetics.

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Finish

Full artistic painting + varnishing

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Purpose

Trade fair display

Applications

The bull serves as a mobile advertising figure used:

at industry trade fairs
during events and conferences
as a central element of exhibition stands
as an eye-catching focal point and photo background

Final Effect

Thanks to its large scale, intense color scheme, and clear graphic message,
the figure effectively attracts the attention of event participants and strengthens the presence of the TruePlay brand in the trade fair space.

FAQ

Was the figure designed and produced from scratch?

Yes. We were responsible for the entire process – from the design of the form and structure to mold creation, production, and painting.

Is the figure adapted for trade fair transport?

Yes. The structure was designed for repeated transport and assembly during trade fair events.

Was the graphic on the figure painted by hand?

Yes. The entire figure was hand-painted in accordance with the provided graphic design and TruePlay brand guidelines.

Where is the figure used?

The bull is used at trade fairs and industry events across Europe as an exhibition and advertising element.

Looking for a similar project?

We design and produce custom advertising figures – from concept and 3D model to a finished exhibition object,
tailored to your brand’s identity and needs.