Musetti Cup Advertising Figures
For the Italian coffee brand Musetti, we designed and produced a series of large advertising figures in the shape of espresso cups. These impressive installations were created to promote the brand in cafes and at events, attracting attention and increasing the recognition of Musetti products.
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Material

PWS laminate

Purpose

Decoration and brand promotion

Durability

Resistance to all weather conditions and mechanical factors related to the purpose

Dimension

Large advertising figure

Project Objective:

The objective of the project was to create a series of impressive advertising figures that not only attract the attention of potential customers but also emphasize the exclusive nature and long-standing tradition of the Musetti brand in producing high-quality coffee.

Design:

The design of each figure was carefully planned to capture the distinctive features of the Musetti cup, including the brand’s logo and the gold anniversary marker. The shape and size of the figures were adjusted to be visible and attractive from different distances, while maintaining the proportions of a real coffee cup.

Production:

The cup sculptures were made from high-quality laminate, ensuring their durability and resistance to outdoor conditions. The decorations and details, including the gold elements, were crafted from materials resistant to fading and wear, guaranteeing that the figures will retain their aesthetic appearance for many years.

Application:

The advertising figures are used in cafes and at promotional events, where they act as magnets attracting the attention of participants. Thanks to their impressive size and elegant design, the figures effectively catch the eye while promoting the Musetti brand as a synonym for luxury and quality in the world of coffee.

Gallery