Project Goal:

The main objective was to create an eye-catching promotional piece that attracts attention and strengthens brand identity in retail and event spaces.

Thanks to the humorous character of the yellow M&M’s hero and the presence of the iconic Mars bar, the figure evokes positive emotions and becomes an appealing customer touchpoint with the brand — both literally and figuratively.

Production – technology and execution:

Each figure was made from durable fiberglass laminate, ensuring resistance to weather conditions as well as repeated transport and display. This makes the deer perfectly suitable for both indoor and outdoor environments.
The design was based on the classic silhouette of a deer, coated with a specially selected lacquer in an intense shade of orange — perfectly reflecting the color of the new product. The side marking “Jägermeister ORANGE” was applied with the highest precision, ensuring perfect readability and visual consistency.

Reception and Effect:

Thanks to its scale and color scheme, the figure attracts attention from afar. It brings a smile, stops passers-by, and encourages people to take photos – fulfilling both the role of spatial advertising and a positive brand-building element.

FAQ:

Can the figure be placed outdoors?

Yes – thanks to the materials used, it is resistant to rain, sunlight, and mechanical damage.

Do you create figures of other brands or characters?

Of course – we specialize in custom 3D projects, from concept to finished figure.

Was the project approved by the brand headquarters?

Yes – the design and production complied with the guidelines of the Mars Inc. brandbook.