Project Goal
The keys were designed as XXL promotional items, maintaining the proportions, color scheme, and details characteristic of the original Mercedes-Benz car keys.
Scope of Work
We were responsible for the full execution of the project: from mold preparation and production of components to surface finishing and preparation for distribution.
The project was carried out as a series – all units had to meet uniform quality and aesthetic standards in accordance with the brand guidelines.
Project Character
The project had a promotional and image-building character. The keys were used as a physical carrier of the emotions accompanying the delivery of a new car, emphasizing the exclusive nature of the Mercedes-Benz brand.
Final Effect
The Mercedes-Benz promotional key project is an example of combining sculptural production with premium marketing. The realization highlights the importance of detail, craftsmanship quality, and visual consistency in communication for automotive brands.
Dimensions
Height: XXL
Technology
Finish
Full painting.
Purpose
Promotional figure.
FAQ
Were these original car keys?
No. They were large-format promotional replicas made exclusively for marketing purposes.
Was this a serial production?
Yes. The project included the production of multiple identical units intended for Mercedes-Benz dealerships in Germany.
Was the project carried out according to the client’s guidelines?
Yes. The form, color scheme, and details were executed in accordance with the provided reference materials and brand requirements.
What was the function of the keys?
They were presented to customers upon purchasing new vehicles as part of the brand experience and as an image communication tool.
Gallery
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