Blue M&M’s with Orbit Gum

At the request of a client from the FMCG sector, we created a unique promotional figure depicting the blue M&M’s character holding a pack of Orbit gum.

Project Goal:

The aim of the project was to create a distinctive and visually striking advertising decoration that would stand out in an outdoor environment while maintaining full consistency with the global visual identity of the M&M’s and Orbit brands. The figures were delivered both to Poland (Poznań) and France.

Production – technology and execution:

We used fiberglass-reinforced laminate for the production — a durable material resistant to damage and providing a perfectly smooth, aesthetic surface.

The entire figure was created in our workshop and then hand-painted while maintaining the color identity and detailed branding of M&M’s and Orbit.

A polyurethane lacquer finish gave the piece an intense gloss, making the figure look as if it came straight out of an advertisement.

Composition:

The composition consists of two elements:

M&M’s Blue Figure – featuring the characteristic facial expression, gloves, and the “m” logo on the front
Enlarged Orbit Spearmint gum package – recreated as a three-dimensional form, faithfully reflecting the product’s graphics

Both elements are placed on a stable black base, designed for safe display both indoors and outdoors.

Dimensions

Height of the M&M’s figure: approx. 180 cm
Orbit Spearmint gum pack – approx. 110 cm

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Technology

PWS fiberglass laminate – a material ensuring high durability and aesthetics.

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Finish

gloss lacquer + hand painting

Base

Each figure mounted on a stable display base

Applications:

display in shopping malls and retail locations
marketing activities and promotional events
as a photo spot background and for social media
strengthening the presence of the M&M’s and Orbit brands in public spaces

Reception and Effect:

The figure quickly became a recognizable element in the area surrounding the company’s headquarters — for both clients and passers-by. Its positive, playful character fits perfectly into the branding of M&M’s and Orbit, supporting a coherent marketing message.

FAQ:

Was the figure designed exclusively for this project?
Yes — both the composition and the details of the character and the Orbit product were created specifically for this campaign and are not part of our standard offer.

How did you adapt the design to the brand guidelines?
We worked with official brand materials, reference models, and color guidelines to ensure full compliance with the visual identity of M&M’s and Orbit.

Was it possible to introduce individual modifications to the appearance of the character?
Yes — the project was consulted with the client at every stage, allowing the final figure to be fully adapted to the needs of the campaign and to the display locations in Poland and France.